Generative AI tools can be an important game-changer for small-scale enterprises. They are democratizing technology for small businesses, and allowing them to compete (and be successful against) larger companies.
Smaller businesses are now able to automate creative tasks using sophisticated technology. This is leveling the playing field, improving their competitive advantage, and allowing new opportunities in branding, marketing, and online presence at a minimal cost.
Are you interested in learning the best ways to apply these methods to increase the success of your small company? Take a look at the most up-to-date tutorial by On Deck. It explains all the top AI Generator tools for small businesses, including the best methods to employ them to enhance your content strategy.
What Is Generative AI?
Generative AI is a type that uses artificial intelligence (AI), which can produce completely original, brand new content that includes written text, images, vide, os and even music.
In contrast to conventional AI systems, which mostly analyse the data and make sense of it, Generative AI goes one step further by creating something new.
It accomplishes this by analyzing patterns of styles, designs, and structure through sophisticated methods and neural networks. Then, it mimics the patterns to develop its own variants in response to user-generated input.
How Should Small Businesses Use Generative AI?
We’re still far from AI replacing human beings. In the present, and into the next few years, AI will continue to enhance our professional and personal lives, enabling us to do things quicker, more efficiently, and smarter.
This is the reason it is reason that generative AI content creation is a great way to boost small-scale companies.
Automating tasks is a great way to handle 60-70 percent of an employee’s workload, allowing them to focus on more valuable and effective work.
In essence, AI generative tools can perform the work of a human, and humans can dedicate more time to tasks that require a lot of effort. Implementing the generative AI method is a cost-effective and efficient way to boost the power and efficiency of your business with limited resources, which makes it a crucial tool for any small-scale company that makes content.
The Dos and Don’ts of Generative AI Content Creation
The ability to create AI content is excellent. However, it’s not perfect.
AI tools for creating content need supervision by a human. Always ensure that a human fact-checker is present and make any changes to the content before publication (or before you turn it into a customer).
Do not utilize AI to make a point of it. AI can indeed think faster than our meat puppets, particularly when it is creating snippets of titles, meta-descriptions, or keywords that are SEO-related alt texts. But it’s not able to comprehend humans like humans do. This is why it’s best to leave the more crucial tasks, such as marketing and copywriting that convinces and sells, to real creators of content.
Generative AI Tools for Text Creation
Copy.ai is a no-cost AI Text generator. It’s perfect for simple content creation, but it will struggle when it’s asked to produce lengthy content.
ChatGPT and Jasper offer paid versions of both tools and are excellent options for small companies looking to speed up the creation of content. Both tools can create blog posts or an outline of content in (literally) minutes. Always verify facts. Jasper and ChatGPT have issues with accuracy.
You can utilize the Generative Texts tools to
- Create chatbots to answer the most basic questions from customers
- Make basic marketing copy
- Develop content ideas/plans
- Reports, long pieces, and white papers from the industry.
Making Images using the Generative AI Tools
Small-scale business owners’ AI-powered image-generating tools are gifts from God. With less than 20 dollars per month, you can join platforms such as Midjourne, which gives them an internal graphic designer who can finish any task in a matter of minutes (and at any time of day or night).
With the aid of AI, anyone, even those who have trouble drawing a convincing stickman, can produce high-quality images and designs.
Tools like Mid journey and Canva can:
- Design graphics for websites, blogs, and posts on social media
- Edit and improve existing images
- Create logos and branding to promote your products or services
- Make eye-catching ads
Audio AI Generation Tools for Small Businesses
Podcasting is a great way to reach out to an audience, connect with others, and establish yourself as a thought-leader. But who can take the time to study all the technical aspects of podcasting? But they don’t have to do that anymore.
AI audio tools, such as Riverside, that cost only $15 per month, meaning you can now record without having any idea of how to podcast.
Vowel is an AI-powered audio platform that can be used to transcribe meetings and interviews, performance reviews, and podcast episodes. It’s like having a second admin assistant in your team, and Vowel is accessible for smaller sessions (40 minutes or less).
With the aid of audio AI, it is also possible to:
- Make music, jingles, and audio loops
- Convert blog posts and other marketing material into audio
- Transcribing audio files into text
Creating video content using AI
Making video content is more than simply marketing. It’s also among the most efficient ways to develop and train your employees. In fact, 98% of small-scale business owners reported that video is an integral component of their company’s education and development plan.
This is why small-scale business owners must be familiar with AI video platforms such as Pictory, Wave. video, and Synthesia.
They can assist a small business in accomplishing these things:
- Create employee training videos
- Create promo videos
- Convert blog posts to video
